There's a reason they say those three letters with such pride.
Point to note is how Monster.com manages to tickle one's funny bone about an issue one would ordinarily not consider funny. Employment is not a joke, after all. And looking for the 'right' job, far from it.
The tagline in itself, says everything and hits one at their sweet spot. It's what most job aspirants want anyway- not to be able to find 'a' job, but to able find 'the' job. So without any jargon or lengthy beating around the bush, this ad explains the point, just 'right'.
Afterthought: *Remembers the receptionist job offers sent by Naukri.com as 'suitable' for my CV*
After Afterthought: Need to get onto to Monster.com next time.
To begin with, the concept is brilliant, yes, but more importantly, it is accurate. They've picked their ONE differentiator that they want to communicate and they communicate it well, but more on that later. The differentiator they have picked is in itself worthy of mention. Like I already pointed out, the 'right' job or the 'right' candidate is just what we want to log onto a site like this one for. So that's (in the words of random nation cheering wannabe soccer fanatics) Goal!
Now to move on to the commercial in itself, the visuals are attractive- the jungle setting, the costumes. I'm guessing jungle scenes usually work though, considering we don't see such a setting in our daily lives, they automatically appeal to us on television.
The background score earns plus points too. Very catchy.
The story- simple, short and to-the-(bloody)-point.The conversation between the 2 men is actually very funny! It's not just the script, but the acting as well that help bring out the point so perfectly. The comical expressions, the dialogue exchange, all with the undercurrent of urgency make this ad one that you'd definitely want to watch every time it airs.
Apart from being a source of entertainment/humour, the ad explains/sells the service bang on!
JWT managed to weave an entertaining story that will ensure you wouldn't change the channel with the simple moral that stays: THIS is my brand and THIS is why we're different.
And the THIS is just what will make people register for Monster.com!
More such, please. :)
--------
R
No comments:
Post a Comment