Amul does it again!

I really am too mortal to comment on Amul ads. True Story! 

All one can say is Amul does it again! :) 

It's phenomenal how instead of noticing an ad, Amul has actually achieved conversations on the lines of "Have you seen the new Amul ad?" and when one responds negatively (shyly, of course), it is almost like he's considered socially reclusive/ignorant. 

Simply superb. 

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R

CRY: Change Reaction

Here is an ad that made me smile and think all at once.

I've been associated with the social sector to a fair degree, far from adequate but enough to refrain from being called ignorant. While working on different initiatives/projects, one would always come across a lot of cynicism and of course the regular sarcastic laughs that imply "You really think you are making a 'difference' aren't you?"

Why I like this ad is for reasons plenty. Whenever one looks for volunteers/donations or just ears for a social cause, the common reactions involve questioning the 'impact' of a single unit- a single rupee, a single paisa, a single place, a single individual. One always had to resort to lengthy explanations as to how every 'single' makes the many and how every 'little act' per say will eventually lead the bigger, more visible impact.

The ad is a visual delight and coupled with a great background score and copy, it gets the point across just right. For anyone with a slight inclination towards, well, 'making a change', it would make them think or atleast reiterate that every little deed will make a difference.

From an overall marketing point of view, I think the ad works well. It is simple, sweet and bang on.However, it can get a little monotonous because of it's length. The copy should probably have come in earlier, while some of the images were still up. It's a long wait to the final message. Also, this could be a great TVC.

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R

Monster.com: Right Jobs. Right Candidates.

JWT

There's a reason they say those three letters with such pride. 

Point to note is how Monster.com manages to tickle one's funny bone about an issue one would ordinarily not consider funny. Employment is not a joke, after all. And looking for the 'right' job, far from it. 

The tagline in itself, says everything and hits one at their sweet spot. It's what most job aspirants want anyway- not to be able to find 'a' job, but to able find 'the' job. So without any jargon or lengthy beating around the bush, this ad explains the point, just 'right'. 

TVC

First Thought: Haha. 

Afterthought: *Remembers the receptionist job offers sent by Naukri.com as 'suitable' for my CV*

After Afterthought: Need to get onto to Monster.com next time. 

To begin with, the concept is brilliant, yes, but more importantly, it is accurate. They've picked their ONE differentiator that they want to communicate and they communicate it well, but more on that later. The differentiator they have picked is in itself worthy of mention. Like I already pointed out, the 'right' job or the 'right' candidate is just what we want to log onto a site like this one for. So that's (in the words of random nation cheering wannabe soccer fanatics) Goal!

Now to move on to the commercial in itself, the visuals are attractive- the jungle setting, the costumes. I'm guessing jungle scenes usually work though, considering we don't see such a setting in our daily lives, they automatically appeal to us on television.  

The background score earns plus points too. Very catchy. 

The story- simple, short and to-the-(bloody)-point.The conversation between the 2 men is actually very funny! It's not just the script, but the acting as well that help bring out the point so perfectly. The comical expressions, the dialogue exchange, all with the undercurrent of urgency make this ad one that you'd definitely want to watch every time it airs. 

Apart from being a source of entertainment/humour, the ad explains/sells the service bang on!

JWT managed to weave an entertaining story that will ensure you wouldn't change the channel with the simple moral that stays: THIS is my brand and THIS is why we're different. 

And the THIS is just what will make people register for Monster.com!

More such, please. :)

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R

Chloromint: Chaba Dabake

If you were to convince me to never be seen with your product, then this ad is bang on! In all sincerity, I hope I am not even remotely close to Chloromint's target customer profile. If I am, then they there are well on their way to the downhill curve which will eventually reach a dead end.

First thought after seeing this ad: WHAT?
Afterthought: WHY?
After Afterthought: Again...WHAT?

Consider me intellectually lacking, but I fail to understand the very POINT of this ad. It's a sad story indeed that my very first review is of this one, but I am compelled to write this.
So there is atleast one good thing about the ad, people will NOTICE it.
The concept is extremely silly, if i may use the term. Marketing the chewing gum as a chilly, refreshing alternative to this heat is a good idea, but cows milking out ice cream? Seriously? It does not excite my taste buds one bit. It is way too graphic, why even repulsive.

The background score and the jingle is catchy no doubt. Won't be surprised if people begin to hum it. But will it increase the sales, really? In my opinion, maybe only slightly initially and that too purely out of curiosity.

The ad does not leave me with anything apart from the painful image of Salman Khan being him ridiculous self.

The reason the ridicule factor of this ad reaches new heights is two folded. Firstly, this ad comes at a time when Happy Dent has come out with the most creative ads. Orbit as well for that matter. At least the advertising of these brands remains in one's mind and even if it doesn't, it does not cause any sort of repulsion!
Secondly and more importantly, this new campaign cannot even stand in comparison to Chloromint's own previous advertising.

The ad might increase sales purely because people will be reminded of Chloromint again. But really, everytime I see that green little thing, flashes of Salman Khan milking the cow will not be easy to run away from. I think I will stick to my Happy Dent. Thank You.

If all this wasn't enough, you can torture yourself by clicking here . It's not suicide, but almost there.

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R

I'l Pretend to be a critic now.

I've been blogging for almost 6 years now. First on my space and then blogspot. However, it cannot be called more than a personal blog.
I am trying something different now. I'm no expert but I do have opinions. This is a blog dedicated to Advertising (maybe more, when I think of other things).
Find here, the views and opinions from a consumer point of view or well from the point of view of someone who fancies her own opinion.
This blog is off to an arrogant start, I can see. Can't promise a change of tone for the other posts, but, who knows? ;)

So here is presenting "I'm No Superman" - Advertising from a super- opinionated layman's point of view!

:)