I really am too mortal to comment on Amul ads. True Story!
All one can say is Amul does it again! :)
It's phenomenal how instead of noticing an ad, Amul has actually achieved conversations on the lines of "Have you seen the new Amul ad?" and when one responds negatively (shyly, of course), it is almost like he's considered socially reclusive/ignorant.
Simply superb.
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R
